Types of studies

Basic Studies:

  • Usage & Attitude (U&A)
  • Motivational studies
  • Client’s Satisfaction
  • Employee’s Satisfaction

Marketing/Advertising Projects:

  • Communication Analysis
    • Pre- and Post-Tests
    • Ad-Tests
    • Dummies
    • Concept-Tests
    • LINQ Ad Track: continuous (CATI)
    • Marketing-Mix
    • Brand and Product Development
    • Brand image
    • Brand Positioning
    • Market Segmentation

Product and Concept tests:

  • Flavor /odor/ fragrance tests
  • Packaging tests
  • Concept tests
  • Buying simulation
  • Medical/pharmaceutical projects
  • Lifestyle
  • Ideas generator/workshops
  • New product developments
  • Price sensibility
  • Social and Opinion Research
  • Mystery Shopping
  • Business-to-Business
  • Conjoint, Factorial and other multivariate Analysis
  • Big Data