Types of studies
Basic Studies:
- Usage & Attitude (U&A)
- Motivational studies
- Client’s Satisfaction
- Employee’s Satisfaction
Marketing/Advertising Projects:
- Communication Analysis
- Pre- and Post-Tests
- Ad-Tests
- Dummies
- Concept-Tests
- LINQ Ad Track: continuous (CATI)
- Marketing-Mix
- Brand and Product Development
- Brand image
- Brand Positioning
- Market Segmentation
Product and Concept tests:
- Flavor /odor/ fragrance tests
- Packaging tests
- Concept tests
- Buying simulation
- Medical/pharmaceutical projects
- Lifestyle
- Ideas generator/workshops
- New product developments
- Price sensibility
- Social and Opinion Research
- Mystery Shopping
- Business-to-Business
- Conjoint, Factorial and other multivariate Analysis
- Big Data