Quantitative methodologies

Face-to-face interviews

  • Pen & Paper
  • CAPI
  • CAWI
  • With tablets
  • In-hall
  • In-studio (own venues)
  • In-home/at work

Telephone interviews

  • CATI
  • CAWI
  • Pen & Paper

Online Interviews

  • Own platform, systems and questionnaire software
  • Ad-hoc: with consumers and B2B
    • Own panel
    • External panels
    • National
    • International

Specialists in interviewing at exhibitions and congresses -> Show Vídeo

Data processing

  • Quantum
  • SPSS
  • Excel
  • ASCII