- Team of highly qualified professionals (psychologists, sociologists, anthropologists) specialized in research, marketing and tendencies
- We conduct market research and consultancy in the whole vital cycle of a brand or product
- LinQ has developed own working methodologies where we offer our clients the application of the widest range of research techniques, especially elaborated and personalized for each project.
- Paired interviews and triads
- Ethnographic interviews
- Accompanied visits/interviews
- Focus groups/mini groups
- Creative groups/workshops
- Semiotic analysis
- Representation techniques: Representation of a determined paper/role
- Association technique: Association of words or pairs of words
- Complementation technique: complete incomplete phrases/story telling“The first time I saw this product, I thought …”
- Construction techniques: Collage of photos*, imagery planet, brand families, robot portrait, personification, party or personalization of brands, etc.
- *At LinQ, we have at our disposal a pool of images in order offer a more detailed and exhaustive analysis of the significance that the consumers award to each image
- Personal/visual diaries