Digital personal assistants - LinQ Market Research
Asistentes digitales del hogar

What personal digital assistants do we use at home?

The use of personal digital assistants has exploded in recent years worldwide. Users not only use them to shop, but with them they control their home automation, check the weather, or use them to answer everyday questions. But, to what extent do Spaniards use digital assistants at home?

We have carried out a study on the personal digital assistants used daily by Spaniards, and we have found a high degree of interaction, as can be seen in the associated graph.

Our sample includes 500 residents of some of the largest Spanish cities (Madrid, Barcelona, ​​Valencia, Seville and Bilbao) between 24 and 50 years old, including the same number of women and men, and with the condition that they had begun university studies.

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