A more sustainable society - LinQ Market Research

What actions do we take to help have a more sustainable society?

At LinQ Market Research we ask ourselves how society understands the impact we are causing on the planet, and what its reaction is to minimize it. Therefore, to understand what actions are usually carried out with the objective of having a more sustainable society, we have conducted a survey of people who have rated their involvement with sustainability with a score higher than 5 on a scale of 1 to 7. (with 1 = not at all involved and 7 = very involved). That is, those people who already take into account their impact on the environment and take action to remedy it, and who according to our survey represent 65% of Spanish society.

The action most carried out to help have a more sustainable society is Recycling (88%), followed by the use of Energy Efficiency (70%) and Responsible Use of Transportation (62%).

Results by sex

At the level of results by sex, we did not find significant differences between men and women in any of the actions presented, so we can conclude that both are involved at a similar level in the actions carried out to help have a more sustainable society.

Results by age

In this case we did find significant differences by age range. At a general level we see that a higher percentage of the older generation (55 to 65 years old) takes actions to help have a more sustainable society, and specifically with a significant difference in the reduction of meat consumption. We also found that the younger generation (18 to 34 years old) makes significantly less local purchases.

Results by province

In this case we only show the results where we have found significant differences between provinces. Respondents from Madrid use significantly more than the rest of the provinces, while respondents from Vizcaya make significantly more local purchases. Finally, Barcelona and Madrid have reduced meat consumption significantly more than the rest of the provinces.

Results by employment status

Showing only those actions that have given significant differences between categories of work situation, we can observe that housewives and unemployed people make significantly more responsible use of transportation than the rest of the work situation categories. We also observed that students make significantly less local purchases than the rest of the categories, and that people who work full time make significantly fewer second-hand purchases.

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