Reasons why we are not more sustainable - LinQ Market Research
Los motivos por los que no somos más sostenibles

Reasons why we are not more sustainable

If as a society we want to promote sustainable development and ensure that our future generations are able to satisfy their most basic needs at a social, economic and environmental level, we need to understand what activities and processes hinder our path.

Leaving aside the involvement of the companies themselves, our personal involvement plays a great role in achieving sustainable development, and that is why at LinQ we wanted to find out what are the reasons that prevent us from having a more sustainable society.

After conducting a survey of 500 people from different representative provinces of Spain about their daily involvement with sustainability, rating their involvement on a scale of 1 to 7 (with 1 = not at all involved and 7 = very involved), the results show us They say that 1 in 3 people rate their involvement with a grade of less than 5, implying that 35% of our society has a low involvement with sustainability.

Results of the test

The results of our survey tell us that 1 in 3 Spaniards has a low involvement with sustainability. To understand the cause, we have asked them what the predominant reasons are for their low involvement with sustainability, generating interesting results that can help propose future solutions.

To understand the reason for this low involvement, we have asked this 35% what are the predominant reasons for their low involvement. Below you can find the different results found:

At a general level we can see how the main reason why the population is not more involved with sustainability is that they consider that “It is very expensive to be sustainable”, followed by “Lack of information” and “Lack of infrastructure”.

2 out of 3 women, of whom are not involved in sustainability, think that it is very expensive to be sustainable. In comparison, men believe that their actions have no real impact on sustainability, and that it requires too much effort on their part.

By age, we find that younger generations feel more uninformed, while older generations believe that infrastructure is lacking and that their actions do not have a real impact on sustainability.

Analyzing the three main reasons for not being sustainable, it stands out for provinces that in Seville see a problem of lack of infrastructure, and in Barcelona they feel more uninformed than in Madrid.

At the level of results by employment situation, it stands out that 2 out of 3 part-time workers consider that it is very expensive to be sustainable, and that those who do not work are the ones who mainly mention that they do not have enough information.